their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US
privacy law and information security, is information that can be used on its own or with other
information to identify, contact, or locate a single person, or to identify an individual in
collect, use, protect or otherwise handle your Personally Identifiable Information in accordance
with our website.
What personal information do we collect from the people that visit our blog, website or
When ordering or registering on our site, as appropriate, you may be asked to enter your name,
email address, mailing address, phone number or other details to help you with your experience.
When do we collect information?
We collect information from you when you register on our site, place an order or enter information
on our site. Provide us with feedback on our products or services.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our
newsletter, respond to a survey or marketing communication, surf the website, or use certain other
site features in the following ways:
• To personalize your experience and to allow us to deliver the type of
content and product offerings in which you are most interested.
• To improve our website in order to better serve you.
• To allow us to better service you in responding to your customer service
• To administer a contest, promotion, survey or other site feature.
• To ask for ratings and reviews of services or products
• To follow up with them after correspondence (live chat, email or phone
How do we protect your information?
We do not use vulnerability scanning and/or scanning to PCI standards.
An external PCI compliant payment gateway handles all CC transactions.
We do not use Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited
number of persons who have special access rights to such systems, and are required to keep the
information confidential. In addition, all sensitive/credit information you supply is encrypted via
Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order to maintain the safety of
your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our
Do we use 'cookies'?
IP Address. When you visit our Website, MyRatna collects your IP address to, among other things,
help diagnose problems with its server, administer and tune the operation of its Website, analyze
trends, track traffic patterns, gather demographic information for aggregate use, and track the date
and duration of each session within our Website. Your IP address may also be used in combination
with your personal information to prevent fraud or abuse, customize your shopping experience,
improve our website, customer service, products, and promotional efforts, and to understand your
preferences, patterns and interests.
Data Collection Devices, such as Cookies and Web Beacons. In some instances, MyRatna may
collect data through cookies, web logs, web beacons (also known as pixel gifs or action tags) and
other monitoring technologies to enhance your browsing and shopping experience on our website.
"Cookies" are small pieces of information that are stored by your browser on your computer's hard
drive to collect information about your activities on our website. Web beacons are small strings of
code placed on a web page or within an email for the purpose of transferring information.
from our affiliates and partners, performance and effectiveness of our Website, improve and measure
the effectiveness of our marketing programs, learn how customers use our website, estimate our
audience size, deliver co-branded services, and to customize your shopping experience. Examples of
the type of information that we collect through these collection devices, includes: total visitors
to the website, pages viewed, unique visitors, time spent on our Website and on certain web pages,
compile information about the use of the Website or interaction with advertisements that appear on
You are always free to decline cookies if your browser permits; although, by declining the use of
cookies you may not be able to use certain features on the Website.
We do not include or offer third-party products or services on our website.
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put
in place to provide a positive experience for users.
We use Google AdSense Advertising on our website.
DART cookie enables it to serve ads to our users based on previous visits to our site and other
sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and
We have implemented the following:
We, along with third-party vendors such as Google use first-party cookies (such as the Google
Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party
identifiers together to compile data regarding user interactions with ad impressions and other ad
service functions as they relate to our website.
Users can set preferences for how Google advertises to you
using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network
Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to
company in the United States (and conceivably the world) that operates websites collecting
on its website stating exactly the information being collected and those individuals or companies
with whom it is being shared. - See more at:
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
the first significant page after entering our website.
Can change your personal information:
• By logging in to your account
Does our site allow third-party behavioral tracking?
It's also important to note that we allow third-party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years
old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade
Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out
what operators of websites and online services must do to protect children's privacy and safety
We do not specifically market to children under the age of 13 years old.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and
the concepts they include have played a significant role in the development of data protection laws
around the globe. Understanding the Fair Information Practice Principles and how they should be
implemented is critical to comply with the various privacy laws that protect personal
In order to be in line with Fair Information Practices we will take the following
responsive action, should a data breach occur:
We will notify you via email
• Within 7 business days
We also agree to the Individual Redress Principle which requires that individuals have the
right to legally pursue enforceable rights against data collectors and processors who fail to adhere
to the law. This principle requires not only that individuals have enforceable rights against data
users, but also that individuals have recourse to courts or government agencies to investigate
and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for
commercial messages, gives recipients the right to have emails stopped from being sent to them, and
spells out tough penalties for violations.
We collect your email address in order to:
• Send information, respond to inquiries, and/or other requests or questions
• Process orders and to send information and updates pertaining to orders.
• Send you additional information related to your product and/or service
• Market to our mailing list or continue to send emails to our clients after
the original transaction has occurred.
To be in accordance with CANSPAM, we agree to the following:
• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can
email us at
• Follow the instructions at the bottom of each email.
and we will
promptly remove you from ALL